DeleteMe vs Incogni: Which Data Removal Tool Should You Choose?

DeleteMe vs Incogni is not a simple contest between two services that do exactly the same job. Both submit deletion and opt-out requests to data brokers, monitor for reappearing records, and save you from repeating dozens or hundreds of manual processes. They differ substantially, however, in geographic availability, the types of databases they target, how custom removals work, family coverage, reporting, and price.

For most individual users, Incogni Standard is the stronger value. It costs less on an annual plan, covers more than 420 public and private data brokers, sends recurring requests, and is available across the United States, Canada, the United Kingdom, the European Union, and several additional European countries.

DeleteMe is the better fit for people who value a more guided, human-assisted service, particularly in the United States. Its entry-level consumer plan includes a personal privacy expert, custom removal requests, phone support, and detailed privacy reports. It also accepts more variations of names, addresses, phone numbers, and email addresses than Incogni documents for an individual profile.

Neither service can erase you from the internet. Neither guarantees that every broker or website will comply, and both need some of the same identifying information you are trying to remove in order to find matching records and submit valid requests. This comparison explains those trade-offs before asking you to choose a subscription.

DeleteMe vs Incogni: Quick Verdict

Choose Incogni Standard if you want affordable, broad, automated removal across both public people-search sites and private-database brokers. Its annual individual plan is currently $95.88 before applicable tax, and the same 420+ automated broker coverage is included in every Incogni data-removal plan.

Choose DeleteMe if you want a privacy advisor involved, prefer detailed reports that show the public listings found and handled, need custom requests without buying a higher tier, or want to protect a minor as their parent or legal guardian. The standard U.S. solo plan is currently $129 per year.

Choose Incogni Unlimited if you already know that your information appears on pages outside the standard broker list. It adds unlimited custom removal requests, automated exposure scanning, and a claimed pool of 3,000+ additional sites, although legal and technical exclusions still apply.

Our overall recommendation

Incogni Standard is the best starting point for most people. It provides broader automated coverage at a lower annual cost and makes particular sense outside the United States, where DeleteMe’s consumer footprint is more limited.

DeleteMe remains a sensible premium alternative, not an inferior copy. Its human-led approach, custom-request access, longer profile history, and support model can be more valuable than the largest broker count when your problem is a stubborn public listing rather than a broad collection of invisible marketing databases.

DeleteMe vs Incogni at a Glance

Important: the coverage figures above are not directly comparable. DeleteMe’s 986-source page mixes Standard, higher-tier, business, international, VIP, and custom-request sources. Incogni’s 420+ figure refers specifically to automated removals included in its data-removal plans.

How We Compared DeleteMe and Incogni

This is a documentation-based buying guide, not a claim that Toolytica created two new identities and measured removal success across every broker. We reviewed each company’s current pricing pages, support documentation, service terms, privacy disclosures, coverage lists, and the independent assurance report Incogni publishes.

The facts were checked on September 6, 2026. Prices are the standard public amounts displayed in the United States unless stated otherwise, before tax and without temporary coupon codes. International prices can differ by currency, tax, and country-specific checkout.

We evaluated the services against six practical questions:

1. Where can a resident actually subscribe?
2. Which types of data brokers are covered automatically?
3. What happens when a site is outside the standard list?
4. How often are removals repeated and progress reported?
5. How much does an individual or family pay over a year?
6. What personal information must the service itself collect and share?

Company claims are identified as claims. An automated request being sent is not the same as proof that a broker held your data, and a removal confirmation does not prove that the information will never be collected again.

What These Services Actually Remove

DeleteMe and Incogni act as authorized agents. You provide identifying details, sign or accept an authorization, and allow the service to contact data brokers or website owners on your behalf. The company then searches for likely matches, submits deletion or opt-out requests, monitors responses, and repeats requests when appropriate.

This work is useful because data-broker removal is repetitive rather than technically difficult. Every broker can use a different form, verification process, response time, and suppression policy. The value of a paid service is therefore time saved, broader coverage, follow-up, and monitoring—not access to a secret legal right that individuals cannot use themselves.

What they do not do

Neither service can promise to remove every reference to you online. Public records, government databases, journalism, court information, criminal records, social-network content, and user-generated posts can be protected by legal obligations, public-interest exceptions, or platform rules.

Removing a source page and removing a search result are also different tasks. DeleteMe correctly explains that Google generally displays information hosted elsewhere; deleting a search result alone does not delete the source record. Google has separate tools for eligible personal information, doxxing content, and outdated search results.

A data-removal subscription also does not replace:

• A password manager and unique passwords;
• Multi-factor authentication;
• Credit monitoring or a credit freeze where appropriate;
• Identity-theft recovery services;
• Privacy settings on social networks;
• Direct removal requests for content the service excludes.

For a broader privacy setup, see Toolytica’s guide to the best privacy tools for everyday users.

Coverage: Why the Biggest Number Can Be Misleading

Coverage is the most confusing part of a DeleteMe vs Incogni comparison. Both companies publish large numbers, but the definitions behind those numbers are different.

Incogni: 420+ automated public and private brokers

Incogni says every Standard, Unlimited, Family, and Family Unlimited plan sends automated recurring removal requests to more than 420 data brokers. Its categories include public people-search sites as well as private marketing, recruitment, risk-mitigation, and other databases that do not expose a searchable profile page.

That private-database reach matters, but it changes what the dashboard can prove. Incogni says it cannot always determine whether a private broker actually holds your data. It uses an algorithm to estimate which brokers are likely to have it and may send requests that turn out to be false positives.

In other words, a large request count is not the same thing as 420 confirmed profiles removed for every subscriber. The practical advantage is that Incogni can send preventative or deletion requests to databases that are difficult for an individual to discover manually.

What Deloitte actually verified

Incogni publishes a Deloitte Lithuania ISAE 3000 independent limited-assurance report dated August 6, 2025. Deloitte tested a random sample of 30 brokers from one population, a separate population of 162 brokers in full, recurring-request configurations, removal volumes, and records related to Incogni’s statement that it did not sell customer data.

The report concluded that nothing had come to Deloitte’s attention indicating that, as of July 18, 2025, Incogni covered fewer than 420 brokers, failed to receive confirmations from those brokers, failed to send recurring requests within 60 days for public brokers and 90 days for private brokers, sold customer data during 2024, or processed fewer than 245 million requests since January 2022.

This is useful external evidence, but it is limited assurance, not a guarantee of complete removal for every user. Deloitte explicitly states that the work was narrower than a reasonable-assurance engagement, did not test broader security infrastructure or regulatory compliance, and provides no assurance beyond July 18, 2025.

DeleteMe: a tiered catalog, not one Standard-plan number

DeleteMe’s main coverage page says it has found and removed information from 986 sources, updated July 30, 2026. The legend matters: one symbol identifies Standard-plan sites, while other symbols identify Business Gold, Diamond, Platinum, VIP, international, or custom-request coverage.

DeleteMe’s separate “How Does DeleteMe Work?” support article says it searches 50+ broker and people-search sites. Its dedicated Standard U.S. list, updated August 6, 2026, names substantially more entries than that short description. Because these current official pages use different scopes and counts, we cannot confirm one exact, universal active-site total for the consumer Standard plan.

That inconsistency does not make the service ineffective. It means buyers should not compare DeleteMe’s 986 catalog directly with Incogni’s 420+ automated brokers. DeleteMe’s strength is closer to a managed public-exposure service: experts search, verify listings, submit opt-outs, accept custom URLs, and provide reports.

Which service has better coverage?

Incogni has the clearer and broader automated coverage model. Its 420+ figure covers both public and private databases and applies across its plan range.

DeleteMe can be better for a specific visible listing. Its Standard plan includes custom-removal submissions and a privacy expert, so a smaller automated list does not necessarily mean a stubborn public page will be ignored.

Before subscribing, search your own name, past addresses, phone numbers, and email addresses. If your problem consists mainly of visible people-search profiles, either service may fit. If you want requests sent to less visible marketing and risk databases, Incogni has the more clearly documented scope.

Custom Removals: DeleteMe Standard vs Incogni Unlimited

Custom removal is where the product designs separate most clearly.

DeleteMe includes custom requests in Standard

DeleteMe’s current consumer pricing page lists custom removal requests alongside automated services. From the dashboard, you can paste the URL where your information appears, add context, and ask the custom-services team to investigate. DeleteMe says it verifies the listing, submits the opt-out, tracks progress, and continues monitoring.

If a site cannot be handled directly, DeleteMe may provide a drafted message or instructions for you to act. The company does not publish a simple promise that every Standard subscriber receives an unlimited number of successful custom removals, so this article does not describe the feature as unlimited.

Incogni reserves custom removal for Unlimited

Incogni Standard handles its 420+ automated brokers but does not include user-submitted custom links. Incogni Unlimited and Family Unlimited add automated public-web scanning, specialist review, and unlimited custom requests for pages outside the standard list.

The pricing page describes 3,000+ additional sites in the custom-removal pool. A submitted link must point to the exact page where the personal information appears; a homepage or a general search-results page is not sufficient.

“Unlimited” still has boundaries

Incogni’s terms exclude social-media platforms, user-generated forums, government and court records, and sites publishing criminal proceedings. A specialist may also reject an automatically detected exposure if Incogni does not send removal requests to that type of site.

Website owners may refuse a request where privacy rights conflict with legal obligations, archives, journalism, or public interest. Incogni’s electronic-only process also cannot complete requests when a site strictly requires postal mail or telephone submission.

The result is a practical distinction:

• Choose DeleteMe when occasional custom help and human guidance should be part of the base subscription.
• Choose Incogni Unlimited when you expect to submit many exact URLs and are willing to pay more for the broader custom workflow.
• Choose Incogni Standard when standard broker automation is enough and custom pages are not the main problem.

Availability by Country and Region

Availability must be checked before price. The legal authority used in a removal request depends on where the subscriber lives, and the number of successful requests can vary by country, state, or territory.

Incogni availability

Incogni currently supports residents of:

• The United States, including Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa, and the Northern Mariana Islands;
• Canada;
• The United Kingdom, including the Isle of Man;
• Switzerland, Norway, Iceland, and Liechtenstein;
• All 27 European Union member states.

Incogni therefore has the broader footprint in Europe. Its support page warns that the scope of removal can differ by location because GDPR, UK GDPR, CCPA, PIPEDA, and other privacy laws do not create identical rights or procedures.

DeleteMe availability

DeleteMe’s consumer support page lists the United States plus:

• Australia;
• Belgium;
• Brazil;
• Canada;
• France;
• Germany;
• Republic of Ireland;
• Italy;
• The Netherlands;
• Singapore;
• United Kingdom.

DeleteMe is consequently the only one of these two services currently listed for consumers in Australia, Brazil, and Singapore. Incogni is the more widely available choice across the EU, including countries such as Spain, Portugal, Austria, Sweden, Denmark, and Poland that are not on DeleteMe’s consumer list.

DeleteMe also documents a longer international list for business customers, but that business availability should not be mistaken for consumer eligibility. This article uses the consumer list for personal subscriptions.

DeleteMe vs Incogni Pricing in 2026

The prices below were checked on September 6, 2026. They exclude temporary affiliate coupons, limited-time sale codes, VAT, sales tax, and possible currency-conversion fees.

DeleteMe pricing

DeleteMe’s public U.S. consumer pricing currently shows:

The multi-year totals are the rounded equivalents of the monthly figures displayed on DeleteMe’s current pricing page. Checkout is the authoritative amount.

DeleteMe labels these U.S. plans as automatically renewing unless canceled. Its posted terms say an individual can cancel by email or phone, receive a full refund if cancellation occurs before the first Privacy Report, and receive a prorated refund for unused time after that first report. The public terms page carries an October 26, 2023 effective date, so confirm that the same policy appears at checkout.

DeleteMe routes international consumers to country-specific ordering. We cannot confirm one universal DeleteMe price outside the United States from its public pages, so this article does not convert the U.S. price into euros or assume that another country’s checkout is identical.

Incogni pricing

Incogni currently shows four data-removal plans:

VAT or sales tax may apply. Incogni processes payments in U.S. dollars and euros, and a bank may charge conversion fees for another currency.

All subscriptions renew automatically unless renewal is canceled in the account or through support. Incogni offers one 30-day money-back guarantee after the initial purchase; renewed subscriptions are generally outside that guarantee unless local law or the stated exceptions for qualifying purchases in Germany, the Netherlands, and the United Kingdom apply.

Which is cheaper?

For one person paying annually, Incogni Standard is $33.12 less per year than DeleteMe’s one-year U.S. solo plan. DeleteMe’s two-year solo plan narrows the effective annual difference: approximately $104.52 per year versus $95.88 for Incogni Standard.

For a family, the gap is larger. Incogni Family covers up to five members for $191.88 per year, while DeleteMe’s one-year Family plan covers four people for $329. Incogni is the value winner, but DeleteMe includes custom requests and a human privacy expert at that price.

Do not buy the more expensive plan because it has a larger headline number. Start with the lowest tier that covers your actual exposures, then use the refund window to inspect the dashboard, broker list, and early progress.

Setup and Information Required

Both services need accurate personal information to match you with broker records. This is the unavoidable tension in the category: a removal service cannot reliably find your profiles if you provide too little, but providing more data increases the importance of the service’s own security and retention practices.

DeleteMe setup

DeleteMe asks for a full name, date of birth, current and previous addresses, phone number, and email address. Its support documentation allows up to six names, six addresses, six phone numbers, and six email addresses on the datasheet.

That capacity is useful for people who have moved frequently, changed names, maintained several contact numbers, or accumulated older email addresses. DeleteMe says the first Privacy Report normally arrives within seven business days.

Incogni setup

Incogni requires an account, full name, country and address details, date of birth, and an authorization allowing it to act on your behalf. Its privacy policy allows up to three sets of addresses and email addresses, plus up to three phone numbers for U.S. residents.

Some brokers may request additional verification, such as a middle name, phone number, date of birth, or proof of identity. Incogni warns that a removal can fail if the user misses a required confirmation email or verification step.

Which setup is better?

Incogni is more automated and easier to understand as a broad “send requests and monitor” system. DeleteMe is more flexible for a complicated personal history and provides more explicit human support.

Whichever service you choose, enter only accurate information about yourself. Do not use a data-removal account to search for or remove another adult’s information without their authorization.

Monitoring, Reports, and Proof of Progress

A dashboard full of completed requests can look reassuring, but the status definitions matter.

DeleteMe reporting

DeleteMe’s latest consumer support guidance says it monitors each broker every three months and provides four Privacy Reports per year. The first report shows where the team found information and what is being done; the redesigned dashboard also displays current status and custom requests.

This reporting style suits people who want visible examples of public exposure and a human-readable summary. It is less granular as a monthly communication cadence than Incogni, but the reports are designed around actual public listings rather than only the volume of outgoing requests.

Incogni reporting

Incogni sends monthly progress emails and lets users inspect broker status, request history, average resolution time, and the next scheduled request. Public people-search sites can be scanned for matches, while private databases usually cannot be checked directly.

Incogni openly states that it does not know exactly which personal fields a private broker removed. Its authorization allows the service to request deletion, but the broker’s private database remains inaccessible to Incogni. This is a limitation of the market, not something a colorful dashboard can eliminate.

What counts as success?

For a public people-search page, success should mean that the matching profile is no longer accessible and the search engine eventually stops surfacing the removed source. For a private database, the best available evidence may be a broker confirmation, suppression status, or completed request rather than a before-and-after screenshot.

Keep a small personal checklist of the sites that matter most to you. Recheck your name and contact details after 30, 60, and 90 days, and report a reappearing profile through the service rather than assuming that “completed” means permanent.

Privacy and Security: The Data You Give the Remover

Both companies say they do not sell customer personal information. Both must disclose some identifying data to brokers and website owners to locate a match and process a request.

Incogni privacy details

Incogni’s privacy policy, last updated August 3, 2026, says it collects account information, identifiers needed for removals, authorization records, request status, and subscription data. Unlimited plans also use the submitted profile to scan the public web for possible exposures.

The policy names processors including Zendesk, payment providers, Amazon Web Services, Google BigQuery, Cloudflare, Sentry, Snowplow, Mailchimp, and Surfshark group companies. Incogni says it uses internal machine-learning systems for exposure detection, does not use customer data to train external models, and does not sell personal information.

Service data is retained for no longer than 24 months after service termination unless the user asks for deletion and no legal restriction prevents it. Customer-support communications can be kept for up to six years, and anonymized aggregate data can be retained indefinitely.

The Deloitte limited-assurance engagement also examined Incogni’s statement that it generated no revenue from selling customer data during 2024. It did not evaluate the broader security infrastructure, so this evidence should not be described as a complete security audit.

DeleteMe privacy and security details

DeleteMe’s terms say customers retain ownership of submitted personal information and that Abine will not sell it. They also explain that the information must be sent to brokers and that DeleteMe cannot control how those independent third parties handle it after transmission.

DeleteMe’s security page says personal information is protected with 256-bit AES encryption at rest and TLS 1.2 in transit, role-based access, multi-factor authentication, monitoring, and vendor-risk reviews. The company states that it has maintained annual SOC 2 Type 2 attestations since 2021 and announced ISO 27001:2022 certification in March 2026.

DeleteMe’s accessible business documentation gives a six-month post-termination deletion period for certain international business records. That statement is specifically about business service, however. We cannot confirm the same single retention period for every individual DeleteMe consumer account, so it should not be assumed.

The practical privacy rule

Use a unique password and enable two-factor authentication where available. Review every requested data field, provide only accurate information relevant to your own profile, and download any useful reports before closing the account.

Most importantly, understand that sending limited identifiers to a broker is part of the removal process. If that trade-off is unacceptable, manual opt-outs do not fully solve it—the broker still needs enough information to locate the record—but they avoid placing a complete profile with a third-party removal service.

Family Plans and Minors

Incogni Family is the clear price winner. It protects the subscriber and up to four additional members for $191.88 per year on the annual Standard Family plan. Family Unlimited costs $275.88 per year and gives each member the custom-removal workflow.

DeleteMe’s Family plan covers four people for $329 per year or an effective $20.79 per month on the two-year commitment. It is more expensive per household, but each included person benefits from the managed DeleteMe process and custom-request access.

Age rules can be decisive. Incogni’s terms state that its service is intended for natural persons aged 18 or older. DeleteMe’s terms allow an adult to use the service on behalf of a minor when the adult is the parent or legal guardian.

For adults, obtain each person’s clear consent before adding them. A lower per-person price does not justify creating a detailed privacy profile for a spouse, relative, or housemate without their knowledge.

Realistic Expectations: What Results Should You Expect?

Expect the first useful changes over several weeks, not several minutes. Incogni notes that GDPR requests generally allow about 30 days and CCPA requests about 45 days, while delays and extensions can make the process longer. DeleteMe similarly says some brokers act immediately and others take weeks.

Expect records to reappear. The FTC warns that people-search information can return when public records change, and details may remain visible through relatives, neighbors, or associates. This is why both services sell recurring monitoring rather than a permanent one-click cleanup.

Expect uneven results by region. A request backed by a strong, applicable privacy law is easier to enforce than one sent in a jurisdiction without a comparable deletion right. Incogni’s own terms say the number of successful removals can depend on the subscriber’s country, state, or territory.

Do not expect either service to:

• Prevent all spam, phishing, fraud, or identity theft;
• Delete government, court, or legally required public records;
• Remove every social-media post or forum comment;
• Guarantee that every third party will honor a request;
• Prove what was deleted inside every private database;
• Keep data from being collected again after the subscription ends.

The most meaningful outcome is a smaller and less convenient public footprint, combined with ongoing requests to covered private databases. That can reduce exposure, but it does not make a person anonymous.

DeleteMe Strengths and Weaknesses

Strengths

• Human privacy expert included;
• Custom removal requests on the standard consumer plan;
• Detailed first report and recurring reports;
• Up to six variations for names, addresses, phone numbers, and emails;
• Phone, email, and chat support listed on the pricing page;
• Consumer availability in Australia, Brazil, and Singapore;
• Parent or legal guardian can use the service for a minor;
• Published SOC 2 Type 2 and ISO 27001 security claims;
• Prorated refund language after the first report in its posted terms.

Weaknesses

• Higher annual price than Incogni Standard;
• Four-person family limit versus Incogni’s five;
• No simple, consistent public count for active Standard-plan coverage;
• Broader 986-source catalog includes several plans and request types;
• Much narrower EU consumer availability than Incogni;
• No universal public international consumer price confirmed;
• Consumer retention period is not clearly confirmed by the accessible documentation reviewed.

Incogni Strengths and Weaknesses

Strengths

• Lower annual individual price;
• 420+ automated brokers included across all plans;
• Public and private-database coverage;
• Wide availability across the EU and additional European markets;
• Monthly progress reports and granular request history;
• Five-person family plans at a competitive price;
• Unlimited custom requests on Unlimited tiers;
• Published Deloitte limited-assurance report covering stated removal processes and no-sale claim;
• Clear, current privacy policy with named processors and retention periods;
• Monthly Standard option for users who do not want an annual commitment.

Weaknesses

• Standard does not include custom removal requests;
• Unlimited plans require annual billing;
• Private-database requests can be based on predicted likelihood rather than a confirmed profile;
• It cannot show exactly which fields a private broker deleted;
• Custom removals exclude several important content categories;
• Refund guarantee is generally limited to the initial purchase;
• Service is restricted to adults aged 18 or older;
• Not currently listed for Australia, Brazil, or Singapore.

Which Service Should You Choose?

Choose Incogni Standard if…

You want the broadest automated coverage for the lowest annual price in this comparison. It is especially appropriate if you live in an EU country not supported by DeleteMe or if private marketing, recruitment, and risk databases concern you as much as visible people-search sites.

Standard is also the sensible first purchase when you have not identified a special custom-removal problem. Paying $179.88 for Unlimited before finding a single unsupported page adds cost without proving that the extra workflow is necessary.

Choose Incogni Unlimited if…

You have already found several pages outside the automated broker list and want specialists to process exact URLs. The plan is also useful when you want Incogni’s public-web exposure scanner to identify possible pages for review.

Read the exclusions first. “Unlimited” describes the number of eligible submissions, not an unlimited legal ability to remove any page from the internet.

Choose DeleteMe if…

You want human guidance from the beginning, prefer phone support, have many old names or addresses, or want custom requests without moving to a premium tier. DeleteMe can also be the practical choice for residents of Australia, Brazil, or Singapore and for a parent protecting a minor.

The higher price makes more sense when you expect to use those human-assisted features. If you only want background automation across a broad broker network, Incogni Standard provides better value.

Choose neither—at least initially—if…

You have not searched for your own exposure, live outside both services’ supported regions, or cannot afford another recurring subscription. Both companies publish free scanning or DIY resources, and manual opt-outs remain valid.

California residents should start with the state’s free Delete Request and Opt-out Platform (DROP). As of August 1, 2026, registered data brokers must access DROP at least every 45 days and begin processing deletion requests; the state says status can take up to 90 days. A paid service may still add public-page discovery, reports, custom removals, and coverage beyond registered California brokers.

Alternatives to DeleteMe and Incogni

Optery Free Basic

Optery’s Free Basic tier provides exposure reports and self-service opt-out tools rather than completing the removals for you. It is a strong first step when you want screenshots or likely profile locations before deciding whether automation is worth paying for.

Its paid Core plan currently starts at $39 per year and automates removals from 380+ sites, while higher tiers add broader coverage and more human involvement. Coverage definitions again differ, so compare the named broker list—not just the total—with the exposures you actually found.

California DROP

DROP is free and sends one deletion request to more than 600 registered data brokers for eligible California residents. It is the obvious first option for that population because it uses a government-run request mechanism rather than a commercial subscription.

DROP does not replace custom website takedowns, Google delisting, public-record work, or a service that discovers and verifies public profiles. Think of it as a valuable baseline, not a complete digital-footprint service.

Manual opt-outs and Google removal tools

Manual work is slower but gives you direct control. The FTC explains how people-search sites operate and why profiles can reappear, while Google provides separate request paths for eligible personal information, doxxing, and outdated results.

Use a dedicated checklist and calendar reminder if you choose DIY removal. Recheck the most important sites every few months, because a completed opt-out is not always permanent.

For the rest of your privacy stack, compare NordVPN and Surfshark and review the best secure cloud storage for personal files. A VPN or encrypted drive solves a different problem and should not be presented as a substitute for broker removal.

Final Verdict

Incogni wins this comparison for most users. Its $95.88 annual Standard plan is less expensive than DeleteMe’s U.S. solo plan, covers more than 420 public and private brokers, supports more European countries, reports monthly, and comes with unusually useful external assurance about its stated removal processes.

DeleteMe is still the better purchase for a narrower but important audience. Choose it when the quality of guided public-web cleanup, a privacy expert, included custom requests, a larger set of personal aliases, support for a minor, or availability in Australia, Brazil, or Singapore matters more than the lowest price.

The smartest sequence is to inspect your exposure first, use any free government option available to you, and then pay only for the workflow you need. For many people, Incogni Standard is enough. For people facing persistent visible listings or harassment-related exposure, DeleteMe’s human involvement or Incogni Unlimited’s custom-removal pipeline can justify the added cost.

No subscription creates permanent invisibility. The realistic goal is to make personal information less abundant, less current, and harder to collect at scale while strengthening the rest of your account and identity security.

Frequently Asked Questions

Is Incogni better than DeleteMe?

Incogni is better for most users who prioritize price, broad automated broker categories, and international availability. DeleteMe is better for people who value human assistance, included custom requests, more profile variations, or support for a minor through a parent or legal guardian.

Is DeleteMe more expensive than Incogni?

Yes for the individual annual plans reviewed. DeleteMe’s U.S. solo plan costs $129 per year, while Incogni Standard costs $95.88 per year. Incogni Unlimited costs more at $179.88 per year but adds unlimited eligible custom-removal requests.

How many sites does DeleteMe cover?

DeleteMe’s broader catalog lists 986 sources, but that list includes several consumer and business tiers, international plans, VIP-only sources, and custom requests. A current support guide says Standard searches 50+ broker and people-search sites, while the separate Standard list names substantially more entries. We cannot confirm one exact universal Standard-plan total from the current official documentation.

How many data brokers does Incogni cover?

Incogni says it covers 420+ public and private data brokers through automated recurring requests on every data-removal plan. Deloitte provided limited assurance over that stated coverage and related processes as of July 18, 2025; this does not guarantee that every broker holds data on every user.

Does Incogni remove data from Google?

Incogni Unlimited can submit eligible custom requests for exact source pages and may work on exposures that appear in search. Removing a source can eventually change Google results, but Incogni does not control Google’s index and cannot remove every type of result. Google’s official removal tools remain relevant.

Does DeleteMe remove social-media posts?

DeleteMe says it cannot directly scrub information from social platforms because those platforms generally require the account holder or content owner to act. It may provide guidance, but users should not buy the service expecting full social-media deletion.

Can either service remove court or government records?

Not reliably. Incogni explicitly excludes court records, government sites, and certain criminal-proceeding publications from Custom Removals. DeleteMe’s broad source catalog includes custom work, but legal public records and source restrictions can still prevent deletion.

Why do data-removal services need my personal information?

They need identifiers such as name, address, email, phone number, and date of birth to locate matching records and prove that a request concerns you. Both services must transmit limited identifiers to brokers or website owners to process a removal.

Will my data stay deleted after I cancel?

Previously removed records may remain unavailable, but neither service can guarantee that a broker will not collect or republish data later. Recurring monitoring and requests stop when the paid service ends, which is why periodic manual checks remain useful.

Can I remove my data for free?

Yes. You can submit broker opt-outs manually, use Google removal tools for eligible results, and use California DROP if you qualify. Free methods require more time and follow-up, but the legal rights behind the requests are not reserved for paid services.

Is a monthly Incogni subscription long enough?

It can be useful for inspecting the service, but one month may be too short for a complete cycle. Incogni notes that some requests take more than 30 days and that reappearing data requires recurring monitoring. The annual plan currently costs the same as six months of Standard at the month-to-month rate, so it becomes cheaper if you keep the service longer than six months.